Slowly, and after the alternatives have been tested. The framework is new and its terms are capable of changing, so verify them immediately before payment rather than at the point of deciding. If the underlying objective is to work or to run a business, examine the work-based categories first.
Test the objective before testing the programme
The timing question that matters is not how quickly the programme moves but whether it addresses what the household actually wants. A retired developer who wants to spend winters in the United States, keep an ownership interest in an Ontario company and occasionally advise its management is describing three different problems. Presence is one, and there may be more than one way to achieve it.
Working in the United States is another, and payment does not answer it; the work-based categories have their own conditions and should be tested on their merits. Tax residence is a third, and it is not an immigration question at all. Sequence the enquiry accordingly: define the objective, examine the alternatives, then look at the Gold Card against the same objective.
Because the framework is recent and administered under an executive action, verify the terms on the official page immediately before committing money, and expect that a decision made on last month's reading may need to be revisited.